BUILT FOR PIVOTAL MOMENTS

The big launch. The big rivalry. The cultural flashpoint.

Moments of discontinuity when brands need to make their move, capture attention and drive action at scale.

We don’t leave those moments to chance, luck, or hope.

We deliver bold, strategic creativity with military precision and creative firepower.

The kind of ideas that cut through, stir emotion, and move people en masse.

Because winning these moments takes more than a good idea.

It takes a Lucky General.

OUR MISSION

Lucky Generals is a creative company for people on a mission.

WHERE YOU’VE SEEN US

Our first brief? A U.S. reboot of Kahlúa. Since then, we’ve reintroduced Virgin Atlantic to American travelers, launched a game-changing new theme park for Universal Orlando Resort and helped Amazon win the Super Bowl.

While our New York office officially opened in 2016, we’ve always been transatlantic in spirit. We’re an intentionally small but mighty team based in Brooklyn.

At the helm are President Hollie Alexander, Executive Creative Director, Conner Tobiason, and Head of Strategy, Amelea Renshaw.

Inspired by what you see? That’s just the beginning.

We’d love to hear your thoughts, and about your upcoming missions

Hollie Alexander, President US
+1-917-202-1996
hollie.alexander@luckygenerals.com

Ellen Corr, New Business Director US
+1-646-552-4510
ellen@luckygenerals.com