HI THERE
We're a 6 year-old London agency (although the partners have
been in the business for more years than they care to remember).
We combine the entrepreneurship, flexible structure and agility of a new world
agency – with an understanding of what makes people tick and plenty of
grown-up, commercial rigour.
London's Evening Standard called us "the coolest agency in town, for almost all of its existence." Likewise, Ad News said we were "One of Europe's hottest agencies” and
The Drum said we were “The ballsiest agency in town”. We’ve also been shortlisted for Campaign’s Agency of the Year for the last four years running.
We’re so excited by the prospect of working on the incredible Samsung brand, and would love to discuss any future opportunities with you.
Our elevator pitch is that we are “a creative company for people on a mission”. This is a simple but very deliberate statement of intent, made up of three distinct elements:
WE ARE A CREATIVE COMPANY... While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself.
FOR PEOPLE... This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key.
ON A MISSION... We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.
We’re really proud of our client roster, which spans a range of both
domestic and international brands. With clients ranging from global retail giant such as Amazon, to heart of Britain brands such as Premier Inn and Yorkshire Tea.
SOME RELEVANT MISSIONS
Below are a few examples of our work that we feel are most
relevant to you, and that we hope you’ll enjoy!
In 2014, we were honoured to become Amazon’s first UK agency. Since then, we’ve helped them sell iconic devices such as the Kindle, Fire TV stick and Echo, as well as promoting sales events such as Black Friday, Christmas & Boxing Day, and we’ve also delivered their Super Bowl adverts for the last two years.
In 2017, Amazon came to us with a brief to create their first ever global Christmas campaign, running in 12 markets worldwide. It was a mammoth operation, which needed to capture Amazon's role, across different occasions, categories, channels and markets as diverse as the US to Japan. With a complex challenge, we hit upon the simple idea of heroing Amazon's iconic packages and the epic journeys they make, to put a smile on the faces of people around the world.
A Forbes contributor summed up what we wanted to achieve perfectly: “To me, what this film does brilliantly is get us to think about the Amazon transaction as being much more profound than a cold search and a click.”
The TV campaign featured a hero brand ad, four occasion-specific ads, and three deals ads for Black Friday, Cyber Monday & Last Minute deals. We ran supporting creative in radio & multiple cut downs and bespoke creative in digital and we partnered with Google to create a digital first which pulled the best selling products on Amazon’s website through to our digital advertising in real time. The campaign also spanned print, OOH and social, right through to internal comms.
The results have been outstanding: in terms of sales, this campaign has been Amazon’s most efficient ever. And, on top of sales figures, it’s done a brand job for them too. According to Media Post it was #2 in the US’s Most Loved Holiday ads.
Kantar UK reported that it was the most impactful Christmas campaign in 2017.
It topped the charts for being distinct, well branded, and making
people want to take action as a result of seeing it.
After the success of the campaign the singing boxes returned last
year to once again make people smile around the world.
WINNING THE PUBLIC VOTE FOR BEST SUPER BOWL AD
In 2018, we developed a Super Bowl campaign for Amazon to promote the Amazon Alexa. The voice-controlled device market continues to be very competitive, and so we needed to make the audience appreciate ‘Alexa’ and how irreplaceable ‘she’ is.
The Super Bowl is the world's noisiest advertising event, so it was a brave move to imagine what might happen if Amazon lost its most iconic voice.
The spot was nominated for an Emmy, and it won the USA Today Super Bowl
AdMeter, the YouTube Super Bowl Adblitz, Ad Age’s Super Bowl ranking, and
Best Retail Brand in Twitter’s inaugural Brand Bowl competition and Kellogg’s
School of Management Super Bowl review.
LAUNCHING A NEW MODEL
OnePlus is one of the world's biggest and fastest-growing handset
manufacturers, with an estimated 5% global share.
This campaign for OnePlus heroes their latest flagship handset, the OnePlus 5.
The handset boasts a dual camera which has been described by Mashable
as 'Spectacular on every level'.
To show off the phone's photographic capabilities, we created a spoof horror film which sends up the ridiculous extents to which people are obsessed with taking the perfect picture; even if that means putting their life in danger. In doing this, we show that the new OnePlus 5 handset is clearly the Smarter Choice - no matter what you choose to do with it.
N.B. We no longer work with OnePlus, just in case this previous mission flags a conflict concern.
MAKING AN ICONIC
BRAND RELEVANT AGAIN
Pot Noodle is the UK's number 1 instant hot snack. But over the years, its lazy slacker brand associations had become irrelevant to today’s go-getting 18-30s and it was losing share to its competitors. So we flipped the brand’s core benefit – simplicity – so that it would appeal to these ambitious young Brits, and communicated it in a way that captured the hearts of this super-ambitious generation - but also made them laugh.
Altogether, the 'You Can Make It' platform has grown brand penetration to
a record 25% of households and increased sales to over £100M for the
first time ever. Pot Noodle is back at the heart of British youth culture.
The Pot Noodle 'Ring lad' became a proper internet celebrity. So we sent him to the O2 stadium to keep smashing gender stereotypes. You go, ring lad!
AND FINALLY
Our name comes from a Napoleon quote. When asked what he needed to win a war,
the great commander famously said “Bring me your Lucky Generals”. In other words, he
wanted people with a track record who would roll their sleeves up, go into battle and win.
We love that mentality but, like Napoleon, we know that in reality, there is no such thing as luck.
So we will do whatever it takes to get results for you.We will work our socks off for you, in the
belief that the harder we work, the luckier we will all get.
THANK YOU.
WE SALUTE YOU.