Our elevator pitch is that we are “a creative company for people on a mission”. This is a simple but very deliberate statement of intent, made up of three distinct elements:

WE ARE A CREATIVE COMPANY... While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself.

FOR PEOPLE... This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key.

ON A MISSION... We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.

They say you’re only as good as your last ad… so here’s ours!
This is our fourth holiday campaign for Amazon.
Our brief this year was to tell a Christmas story that would be sensitive to the challenges that everyone has experienced over the last 18 months.
The kindness of strangers takes centre stage, reminding us of the greatest gift of all.

When we first started working with Yorkshire Tea in 2016, they were third in the black tea market, lagging some way behind established market leaders, PG Tips and Tetley Tea. But they were on a mission to clinch the number one spot.

We found that what made the brand special was its philosophy of ‘Doing things proper’. Basically going the extra mile where other companies might cut corners to save money and time. But we knew our audience wouldn’t respond to a lecture about tea making so we decided to have some fun with the notion that at Yorkshire Tea, everything is done proper.

We brought this idea to life in TV by ‘recruiting’ some famous Yorkshire folk at the HQ into menial tasks; Parky did the interviews, the Kaiser Chiefs played the hold music, and Sean Bean gave rousing induction speeches. 

So, we had an idea that worked brilliantly in TV and focused on the core product, but what was almost more important is that we now had a single organising idea that every piece of activity could work to, no matter if NPD launches, sponsorship, sustainability comms, sub-brand promotions or reactive social activity. From biscuit domino rallies, social distancing teapots, AR games to celebrate tea planting and many more, it's been a proper good five years of activity. 

The results are proper good too: immediately after the 'Where Everything’s Done Proper’ went live, Yorkshire Tea sales began to rise, and they have continued to do so. This growth was in sharp contrast to overall category sales, which continued to decline. Yorkshire Tea became Britain’s favourite brew in 2019 and continues to hold the market leader position.

When we first met with the Co-op in 2018, the business was in good shape and primed for further growth; it was expanding its presence in core markets, notably grocery, funerals and insurance, while also entering new sectors such as healthcare.
However, one key challenge remained: consumers did not understand how Co-op was different and emotional connection was low.

Over the last 4 years, we have successfully repositioned the brand by refocusing on its ethical business model. Our brand platform - “It’s what we do” - has enabled separate business units to unite in telling the story of Co-op’s difference, weaving together commercial and community messaging.

Since then, we’ve used this humble philosophy to create products (like the own label range Honest Value, which we named), services (like the Co-operate app, which allows people to help out in their neighbourhood) and partnerships (like our support of Marcus Rashford’s food poverty campaign). We do plenty of great advertising too – but it’s the clarity of our underlying mission which has galvanised the organisation internally and helped them achieve £10bn sales for the first time and the highest share for almost 20 years. 

Last Christmas, when the nation’s festive spirit was dampened by the pandemic, we reminded people of the power of little acts making a big difference in our local towns and villages.

Like carwow, Zoopla has a double-sided audience: the buyers and the sellers.
Our challenge was to create a single-minded proposition for the brand that would appeal to both sets of customers, whilst differentiating Zoopla within the category.

Our brand idea celebrates Zoopla’s expertise and acknowledges the significance of our homes in our lives: “We know what a home is really worth”.

In our launch campaign, we spoke to buyers, on the hunt for their perfect home.
The value of a property is far from financial - it’s hugely emotional.

Most recently, we spoke to homeowners who are hoping to sell their properties.
People often can’t imagine why they’d leave their humble abodes, but with the right price on Zoopla’s MyHome service, even a happy homeowner
can have a change of heart…

Most recently we put hostels to the ultimate test, sending in the world’s biggest diva – Mariah Carey – to show that ‘Even Divas are Believers’.

The campaign earned over 5 billion media impressions across 23 markets. The films have been viewed over 65 million times, generated almost 2 million social engagements and driven more than 1M visits to the Hostelworld site and app. 69% of young people who’d seen the content said they would be more likely to stay at a hostel as a result, and the campaign has boosted bookings by 18%.