ALEXA LOSES HER VOICE
In 2018, we developed our first Super Bowl campaign to promote Amazon Alexa.
The voice-controlled device market continues to be very competitive, and so we needed to make the audience appreciate ‘Alexa’ and how irreplaceable ‘she’ is.
The Super Bowl is the world's noisiest advertising event, so it was a brave move to imagine what might happen if Amazon lost its most iconic voice.
The spot was nominated for an Emmy, and it won the USA Today Super Bowl
AdMeter, the YouTube Super Bowl Adblitz, Ad Age’s Super Bowl ranking, and
Best Retail Brand in Twitter’s inaugural Brand Bowl competition and Kellogg’s
School of Management Super Bowl review.
NOT EVERYTHING
MAKES THE CUT
There's now an Alexa enabled microwave.
So for our Super Bowl 2019 ad we asked, what else could we put her in?
It was the most watched advert on YouTube in 2019, and came 2nd in won the USA Today Super Bowl AdMeter (the top spot went to an advert for the NFL itself, featuring a number of NFL superstars which seems a tad unfair..not that we’re bitter about it!).
ALEXA’S BODY
Amazon’s new Alexa device looks good, a little too good in fact…
This beauty of an advert was voted into the top 3 ads of the 2021 USA Today Super Bowl AdMeter, has already been viewed over 78 million times on YouTube, and it picked up the Super Clio award.
MIND READER
Amazon Alexa can now do pretty much anything you ask.
But what if she could read your mind instead…?
The spot launched exclusively on Good Morning America
and hit the front page of AdWeek.
YouTube confirmed it as the most viewed ad of the Super Bowl
and Fast Company declared it as the best Super Bowl spot of 2022.
THANK YOU.
WE SALUTE YOU.