Our elevator pitch is that we are “a creative company for people on a mission”. This is a simple but very deliberate statement of intent, made up of three distinct elements:

WE ARE A CREATIVE COMPANY... While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself.

FOR PEOPLE... This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key.

ON A MISSION... We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.

In 2018, we developed our first Super Bowl campaign to promote Amazon Alexa, and have been chosen to take on this amazing brief for a second and third year.

Voice-activated tech was, and remains, a competitive market, with Google Home and Siri battling to knock Alexa off the top spot. One of Amazon’s most genius moves was to make Alexa female, giving her an affinity-boosting human trait, but we couldn’t be complacent. Our challenge was to help people appreciate the usefulness of Alexa in their lives and drive loyalty.

To demonstrate Alexa’s irreplaceability, we took the bold step to imagine what might happen if Amazon lost its most iconic voice, during the world’s
noisiest advertising event.

This spot was nominated for an Emmy, and it won the USA Today Super Bowl
AdMeter, the YouTube Super Bowl Adblitz, Ad Age’s Super Bowl ranking, and
Best Retail Brand in Twitter’s inaugural Brand Bowl competition and Kellogg’s
School of Management Super Bowl review.

We had landed the idea that Alexa was irreplaceable.
So, the following year, we asked ourselves, what else could we put Alexa in…?

It was the most watched advert on YouTube in 2019, and came 2nd in the USA Today Super Bowl AdMeter (the top spot went to an advert for the NFL itself, featuring a number of NFL superstars which seems a tad unfair..not that we’re bitter about it!).

Last year, to celebrate the launch of the new globe-shaped Alexa, we imagined just how good the device could look in another body…

This beauty of an advert was voted into the top 3 ads of the 2021 USA Today Super Bowl AdMeter, has already been viewed over 78 million times on YouTube, and it picked up the Super Clio award.

When we first started working with Yorkshire Tea in 2016, they were third in the black tea market, lagging some way behind established market leaders, PG Tips and Tetley Tea. But they were on a mission to clinch the number one spot.

We found that what made the brand special was its philosophy of ‘Doing things proper’. Basically going the extra mile where other companies might cut corners to save money and time. But we knew our audience wouldn’t respond to a lecture about tea making so we decided to have some fun with the notion that at Yorkshire Tea, everything is done proper.

We brought this idea to life in TV by ‘recruiting’ some famous Yorkshire folk at the HQ into menial tasks; Parky did the interviews, the Kaiser Chiefs played the hold music, and Sean Bean gave rousing induction speeches. 

So, we had an idea that worked brilliantly in TV and focused on the core product, but what was almost more important is that we now had a single organising idea that every piece of activity could work to, no matter if NPD launches, sponsorship, sustainability comms, sub-brand promotions or reactive social activity. From biscuit domino rallies, social distancing teapots, AR games to celebrate tea planting and many more, it's been a proper good five years of activity. 

The results are proper good too: immediately after the 'Where Everything’s Done Proper’ went live, Yorkshire Tea sales began to rise, and they have continued to do so. This growth was in sharp contrast to overall category sales, which continued to decline. Yorkshire Tea became Britain’s favourite brew in 2019 and continues to hold the market leader position.

In 2017, OnePlus were one of the world's biggest and fastest-growing handset manufacturers, with an estimated 5% global share. 

They had achieved great success in Asia, thanks to a brilliant product, but were relatively unknown in the UK.  We set out to change this. 
Our first campaign for OnePlus heroed their latest flagship handset, the OnePlus 5. The handset boasts a dual camera which was described by
Mashable as 'spectacular on every level'.

To show off the phone's photographic capabilities, we created a spoof horror film which sends up the ridiculous extents to which people are obsessed with taking the perfect picture; even if that means putting their life in danger. In doing this, we show that the new OnePlus 5 handset is clearly the Smarter Choice -
no matter what you choose to do with it. 

When OnePlus launched the 5T, we introduced a competitive edge to our 'The Smarter Choice' campaign. Set in an other-worldly research centre, we used some particularly stupid tests to show that the OnePlus 5T will always be The Smarter Choice.