HI THERE
It was so great to meet you this morning, thank you for taking the time to come over. Needless to say we are
extremely excited about this opportunity and would love to have the chance to tackle the Capital Radio brief.
We have put together a selection of our out of home advertising below, please
give us a shout if anything is unclear or if you’d like to see anything else.
Hope to speak to you soon.
The Generals.
POPCHIPS
BE A BIT GOOD
Popchips are a delicious range of...um...popped chips, from California. They taste amazing, and they also only have half the fat of regular chips, but we didn’t want to get tooooo serious about all that and created a campaign that showed you shouldn't have to live like a monk. Just be a bit good.
TENNENTS
HERE TO SERVE
Tennent's Lager is Scotland's favourite drink - and perhaps its most loved brand. It is a true institution, so we thought it would be fun to present it like a public utility, serving the nation with helpful advice and information.
NYTOL
#SAYGOODNYTOL
More and more people suffer from sleeplessness these days, and need a helping hand to break the cycle and get a good night's sleep. We created a campaign for Nytol that is a humorous reflection of what it feels like when your mind just won't stop racing, and aims to show occasional sufferers that every now and again, Nytol can be used to help.
GOOD ENERGY
SWITCH FOR GOOD
The energy market is, ironically, very low energy.
People don’t trust the Big 6, but don’t bother switching because “they’re all the same”.
Our mission for 100% renewable electricity provider Good Energy, was to present
a better, brighter alternative and encourage people to “Switch for Good”.
We launched the campaign in Britain’s Greenest City (Brighton) and 70% of research respondents said the
creative approach was different to all other energy companies’ and with a 50% increase in website traffic too.
KAHLÚA
THE WHITE RUSSIAN
Kahlúa was born in Mexico, in 1936. A unique mix of rum and coffee, it's the key ingredient in some of the world's most famous cocktails, from the B52 to the Espresso Martini, the Frozen Mudslide to the Mind Eraser. Plus, of course, the White Russian.
It's also featured in many cult films over the years. But in recent years, it has been in the doldrums. Our brief was to make the brand cool again. And our idea was to revisit the brand's cinematic heritage and ask what a top moviemaker would do with Kahlúa and its cocktails. The result is Kahlúa Productions, millions of YouTube views and a 5% sales uplift, after a decade of decline.
BULMERS
STATS DON’T LIE
Bulmers Irish Cider is made from Irish apples and produced in Clonmel, Co Tipperary.
It is only available in the Republic of Ireland, where it is one of that country's most iconic and best-selling brands.
Our campaign celebrates this 100% Irish provenance.
POT NOODLE
YOU CAN MAKE IT
As we showed you in the meeting, we flipped Pot Noodle’s core benefit – simplicity – so that it would appeal to these ambitious young Brits, and communicated it in a way that captured the hearts of this super-ambitious generation - but also made them laugh.
YOPA
Selling your home is notorious as the most stressful transaction you’ll ever make. Thankfully, Yopa take the pain away from selling your home. They offer everything from a low fixed fee to a dedicated local agent, and all with the convenience of being online.
AMAZON
fireTV STICK LAUNCH
To support the launch of the Amazon FireTV stick in the UK, we riffed off famous film and TV quotes.
FUNDING CIRCLE
GO FURTHER
And finally, our campaign for Funding Circle that has just gone live, in which we use a colourful metaphor to
show how Funding Circle can help businesses fly. We’ve included the TV to provide a little context.
