It’s time to grab a brew (Yorkshire Tea of course), kick back, and take a look at our key work from this year.

INVESTIGATION DONE PROPER

Take a look inside Yorkshire Tea HQ and at their impressive workforce. Our latest recruit carried out an Investigation Done Proper to solve the case of Pat’s missing biccies…

PROPER DOWN UNDER

We also picked up an assignment to export the idea to Australia. The only problem was that “proper” means “posh” Down Under. So we had some fun with that – employing a local graffiti artist to correct our own ads. “Bloody good,” as they say in Woolloomooloo.

THIS IS NOT A SOFT DRINK

In our first integrated campaign for IRN-BRU, we brought back a classic line with a new twist. This isn’t a soft drink, pals. It’s a brave drink – it’s the bravery to show how you really feel, who you really are, even if that’s braving the sun with ginger hair, in a heatwave.  

We showed that strength is not just brawn, it’s individuality, realness and guts. This is not a soft drink – it’s Made in Scotland from Girders*. 

 *a Girder is an iron beam used for building bridges or the framework of large buildings. Or for sitting atop, chilling with an IRN-BRU.  

BIG FLAVOUR BEHAVIOUR

In our first integrated campaign for Rubicon, we repositioned the drinks brand as not just a juice but an unfiltered showstopper in a can.

A fruit-fuelled mic drop, loved by people who strut in, steal the spotlight, and sip with swagger, proudly flaunting their fruitiest sides. Making Rubicon the go-to brand for flavourful, real fruit-filled refreshment in a drinks category dominated by the familiar.

BE A RAINBOW

From launching ‘See the World Differently’ three years ago, this new chapter shifts the spotlight from who Virgin Atlantic is to where it can take you – all while carrying its signature spirit of openness and positivity into the world.

‘Be a Rainbow’, champions the travel company’s spirit of travelling with openness and a restless energy. In it, we see that energy land in some of Virgin Atlantic’s most desirable destinations around the world.

A MERRY GRINCHMAS

We won Asda and George in the UK’s largest pitch of 2025 – and promptly brought back another old slogan: “That’s Asda price.” And in our first festive campaign for ASDA, we’ve shown how they can pile trolleys high, keep wallets happy and put a smile on everyone’s face…even the Grinch’s.

That’s prices no one can be a Grinch about. 

THAT’S GEORGE

Saddle up and say howdy to our first integrated campaign for George at ASDA. Our ’That’s George’ platform is all about making an impression in clothes that look good, for a price you can fully get behind.

For their mighty fine new collection, we went full Wild West meets English countryside – our very own ‘Once Upon A Time in the West Cotswolds’.

IMAGINE A GAMBLER

To continue our mission of creating where everyone is safe from gambling harm, for our latest phase of our Stigma campaign with GambleAware, we challenged the perception that individuals experiencing gambling harm are solely responsible for the difficulties they’re facing.

In response, we created a striking installation, showing that gambling can truly grip anyone – even children.

ENJOY LIFE’S SIMPLE PLEASURES

In an increasingly complicated and confusing world, our global campaign for Birra Moretti reminds us that life really is about enjoying the simple things – good beer, good food and good company. Crack open a beer, pull up a chair and enjoy…

REAL LOVE IN EVERY DROP

Robinsons is the nation’s favourite squash, and for 200 years it’s been there during hilarious, messy, meaningful and unique moments between parents and their kids. Our new platform, “Real Love in Every Drop” brought that all to life. 

GIVE IT A SHOT

In our first campaign for Plenish, we convinced the nation to have a load of shots during Dry Jan. Shots that definitely won’t harm your dignity, your relationships with your boss or lead to regretful late-night ex-texts. Only vitamins and immunity boosts here. Give it a shot.

CHOOSE TO CRUZ

We continued to support Heineken’s Cruzcampo through our brand platform “Choose to Cruz” which launch in 2024, with the ambition to make Cruzcampo the biggest Spanish mainstream lager here by capturing the unique spirit of Seville and the relaxed, go-with-the-flow Sevillian attitude.

BENEDICT LUMBERJACK

Set up by Richard Curtis, Make My Money Matter is a campaign that demands the trillions of pounds that are invested in UK pensions goes towards building a better world, rather than being invested in unethical industries, and on a mission to raise public awareness and spark urgent action from the pensions industry before it’s too late.

We transformed BAFTA and Emmy award winner Benedict Cumberbatch into a hot and sweaty sauna-loving CEO of a company using pension savers’ money to destroy the world’s forests for profit – he thanks UK pension holders for the money in their pensions, which has helped ‘scorch, slash and burn’ entire rainforests.