Hostelworld

Hostelworld is the planet's leading booking engine for hostels.  We've developed a whole through-the-line strategy for them, based on the idea that, unlike a hotel, staying in a hostel allows you to "Meet the world".  This approach has spanned everything from new logo and design, through brand TV, print and Periscope stunts.  But often, we find that the best way to reach our Millennial target is through online film.  And who better to convince them about the luxuries of modern hostel living, than the King of Bling, 50 Cent?