We hope you enjoyed our written submission.
Now it’s time to grab a brew (Yorkshire Tea of course), kick back, and take a look at our key work from this year.

MIND READER

Amazon Alexa can now do pretty much anything you ask.
Our 4th Super Bowl film posed the question, what if she could read your mind instead?
YouTube confirmed it as not only the most viewed ad of the Super Bowl, but the most viewed ad in the world this year!

JOY IS MADE

The Christmas season is a time for happiness, love and celebrations, but this year we are facing the biggest cost of living crisis of our time.
Many people will not be spending as much, and being frugal will be a key thought in everyone's mind.
So, our 6th Amazon Christmas campaign tells a story that proves what we all know. Joy isn’t bought, it’s made.
It was brought to life by Academy Award winning director, Taika Waititi.

SEE THE WORLD DIFFERENTLY

We helped Virgin Atlantic return triumphantly to the skies after a two-year absence with a new platform, ‘See the world differently’.
It’s an idea that captures Virgin’s iconoclastic spirit and nods to the post-lockdown zeitgeist, where we are all looking at our lives through fresh eyes.
We launched it with a celebration of Virgin Atlantic’s amazing people – customers and colleagues – who fly their own path.

RUNWAY ON A RUNWAY

Since the campaign went live, Virgin Atlantic has launched a series of industry-leading inclusivity initiatives for its people.
Most recently, the airline removed the requirement for colleagues to wear gendered uniform options.
The crew now have the freedom to choose the uniform that they feel most comfortable in, and which best represents who they truly are.
We brought the new policy to life, with a little help from the crew, non-binary influencers, dancers and Drag Race sensation, Michelle Visage.

RAINBOW LACES

We partnered with Stonewall back in 2013 to launch Rainbow Laces, our first campaign as an agency.
9 years later, with the Qatar World Cup coming, we reminded fans that the fight against homophobia isn’t over.

ICE CREAM FROM ANOTHER WORLD

Our Little Moons campaign (“Ice cream from another world”) continued to hit the mark too.
In particular, our interactive billboard generated 1.8M organic video views and 122K TikTok likes,
while helping them double sales and become The Grocer’s Food Brand of the Year.

WHERE EVERYTHING’S
(STILL) DONE PROPER

We started working with Yorkshire Tea in 2016 when they were 3rd in the black tea market.
The brand platform we developed ‘Where Everything’s Done Proper’ has now been running for 6 years!
It helped Yorkshire Tea to become the market leader in 2019, and the brand continues to grow.
This year, the brand achieved record sales, with a little help from proper legend Sir Patrick Stewart.

A PROPER BREW THAT MAKES A PROPER DIFFERENCE

We also found a properly fun way to tackle sustainability, for a company that is 100% carbon neutral but also 100% down-to-earth.
Let’s just say that after discussing the merits of tiny kettles, we decided it was best to simply boil only the water you need.

WE’VE ALL GOT A GYM FACE

The Gym Group has a simple mission: to break down barriers to fitness for all.
They do whatever it takes to support you on your fitness journey.
And this commitment is at the heart of the new brand platform we've developed: we're with you.

The first barrier to fitness we wanted to tackle is 'gymtimidation' - when people feel self-conscious and lack confidence in the gym.
Our music-led campaign is called 'Gym Face' and centres around a simple fact: we've all got a gym face.

NOT SO HUMBLE INGREDIENTS

Chopped tomatoes are not just bulking agents. Olive oil is not a commodity to be idly tossed into a pan.
And thinking the spaghetti is the support act to the Bolognese is pasta beyond a joke.

As any Neapolitan would say, these ingredients make all the difference to a dish if they are good, quality ingredients.
And that’s exactly what Napolina ingredients are, so they have the right to be anything but humble.
We brought this to life with a new brand platform, ‘Not so humble ingredients’ and launched it with a bold campaign.

SEND OFF THE CLOWNS

We made our debut for Labour this year. In truth, most of our work with them this year has been strategic.
But when some of our rough scamps emerged, they generated huge media interest. A reminder of how important this brief is, whatever your leanings.